What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Raffaele Filieri
| Year of publication: |
2015
|
|---|---|
| Authors: | Filieri, Raffaele |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 6, p. 1291-1270
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| Subject: | Electronic word of mouth | Online consumer reviews | User-generated content | Dual-process theory | Information diagnosticity | Information adoption | Virales Marketing | Viral marketing | Social Web | Social web | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Produktinformation | Product information | Kaufentscheidung | Purchase decision | Internet |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010529911