What makes people click : advertising on the Web
written by Jim Sterne
| Year of publication: |
1997
|
|---|---|
| Authors: | Sterne, Jim |
| Publisher: |
Indianapolis, Ind. : Que Corp. |
| Subject: | Internet | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 433 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7897-1235-0 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004367282