What makes products look premium? The impact of product convenience on premiumness perception
| Year of publication: |
2021
|
|---|---|
| Authors: | Cho, Hyun Young ; Lee, Sue Hyun ; Saini, Ritesh |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2021, 5 (13.12.), p. 875-891
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21626 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012808575