What marketers don't know
Byron Sharp
| Year of publication: |
2010
|
|---|---|
| Authors: | Sharp, Byron |
| Published in: |
How brands grow ; [Part 1]
|
| Publisher: |
South Melbourne : Oxford University Press |
| Subject: | Marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenpolitik |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | xvii, 228 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverzeichnis Seite 218-228 Hier auch später erschienene, unveränderte Nachdrucke***Unchanged reprints that were published later are included here |
| ISBN: | 978-0-19-557356-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012062533