What marketing scholars should know about time series analysis : time series applications in marketing

In this review, we give a comprehensive summary of time series techniques in marketing, and discuss a variety of time series analysis (TSA) techniques and models. We classify them in the sets (i) univariate TSA, (ii) multivariate TSA, and (iii) multiple TSA. We provide relevant marketing applications of each set, and provide illustrative examples.

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Year of publication:	2002
Authors:	Horváth, Csilla ; Kornelis, Marcel ; Leeflang, Peter S.H.
Institutions:	Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen

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Extent:	application/pdf
Series:	Research Report.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series Research Reports Number 02F17
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011251395