What moderates the influence of extremely negative ratings? : the role of review and reviewer characteristics
Raffaele Filieri, Elisabetta Raguseo, Claudio Vitari
| Year of publication: |
2019
|
|---|---|
| Authors: | Filieri, Raffaele ; Raguseo, Elisabetta ; Vitari, Claudio |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 77.2019, p. 333-341
|
| Subject: | Online customer reviews | Extremely negative ratings | Negative reviews | Review helpfulness | Moderators | Review length | Review readability | Reviewer expertise | Hotels | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.07.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011988586