What motivates crypto likes? : how assessment regulatory mode increases social media engagement with crypto assets
Frank Mathmann, Polymeros Chrysochou, Antonios Tiganis, Brett A. S. Martin
| Year of publication: |
2025
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|---|---|
| Authors: | Mathmann, Frank ; Chrysochou, Polymeros ; Tiganis, Antonios ; Martin, Brett |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 1, p. 80-96
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| Subject: | cryptocurrency | engagement | positive affect | regulatory mode | social media | Social Web | Social web | Virtuelle Währung | Virtual currency | Regulierung | Regulation | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22114 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015372966