What motivates crypto likes? : how assessment regulatory mode increases social media engagement with crypto assets
Year of publication: |
2025
|
---|---|
Authors: | Mathmann, Frank ; Chrysochou, Polymeros ; Tiganis, Antonios ; Martin, Brett |
Subject: | cryptocurrency | engagement | positive affect | regulatory mode | social media | Social Web | Social web | Virtuelle Währung | Virtual currency | Regulierung | Regulation | Online-Marketing | Internet marketing |
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