What people talk about online and what they intend to do : related perspectives from text mining and path analysis
Sheng-Yen Chang, Virginia Bodolica, Huei-Hsia Hsu, Hsi-Peng Lu
| Year of publication: |
2023
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|---|---|
| Authors: | Chang, Sheng-Yen ; Bodolica, Virginia ; Hsu, Huei-Hsia ; Lu, Hsi-Peng |
| Published in: |
Eurasian business review. - Cham : Springer International Publishing AG, ISSN 2147-4281, ZDB-ID 2646820-7. - Vol. 13.2023, 4, p. 931-956
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| Subject: | Big data | Consumption value theory | Electronic word-of-mouth | Online consumer behavior | Text mining | Wearable devices | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Social Web | Social web | Big Data | Text | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40821-022-00221-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014420442