What really matters in attraction effect research : when choices have economic consequences
Marcel Lichters, Paul Bengart, Marko Sarstedt, Bodo Vogt
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Lichters, Marcel ; Bengart, Paul ; Sarstedt, Marko ; Vogt, Bodo |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 1, p. 127-138
|
| Subject: | Asymmetrical dominance | Attraction effect | Context effect | No-buy option | Real payments | Konsumentenverhalten | Consumer behaviour | Experiment | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-015-9394-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011653759