What's going on in SNS and social commerce? : qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers
Seong-Yeon Park and Yeu-Jin Kang
| Year of publication: |
2013
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|---|---|
| Authors: | Park, Seong-yeon ; Kang, Yeu-jin |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 4, p. 460-472
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| Subject: | e-WOM | narcissim | social commerce | SNS | impression | management | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Persönlichkeitspsychologie | Personality psychology | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408596