What's going on in SNS and social commerce? : qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers
Year of publication: |
2013
|
---|---|
Authors: | Park, Seong-yeon ; Kang, Yeu-jin |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 4, p. 460-472
|
Subject: | e-WOM | narcissim | social commerce | SNS | impression | management | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
-
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna, (2022)
-
A systematic review of perceived value toward online review on s-commerce platform
Atchariyakarn, Nabhassorn, (2021)
-
Lee, Sang-Ho, (2016)
- More ...
-
Park, Seong-Yeon, (2013)
-
Kang, Yeu-Jin, (2016)
-
Employee perception of CSR activities: Its antecedents and consequences
Lee, Eun Mi, (2013)
- More ...