What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Richard L. Gruner and Damien Power
| Year of publication: |
October 2017
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| Authors: | Gruner, Richard L. ; Power, Damien |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 13/14, p. 1060-1092
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| Subject: | Customer participation | crowdsourcing | market research methods | product innovation | qualitative research | Crowdsourcing | Marktforschung | Market research | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Innovation | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2017.1325389 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011850307