What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Year of publication: |
2013
|
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Authors: | Lis, Bettina ; Post, Martin |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 15.2013, 4, p. 229-244
|
Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Markenimage | Brand image | Celebrity-Werbung | Celebrity endorsement | Glaubwürdigkeit | Credibility | Fernsehnutzung | Television usage | Deutschland | Germany |
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