What's the right game? : time-to-market vs. "coopetition" in the Myanmar mobile market
Year of publication: |
2015
|
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Authors: | Kumar, Ashish ; Shankar, Ravi ; Momaya, Kirankumar S. |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 27.2015, 2, p. 349-363
|
Subject: | Cooperation | Myanmar | Coopetition | Mobile diffusion | New markets | Competitor networks | Koopetition | Unternehmenskooperation | Inter-firm cooperation | Mobilkommunikation | Mobile communications | Spieltheorie | Game theory | Wettbewerb | Competition | Innovationsdiffusion | Innovation diffusion | Markteintritt | Market entry | Netzwerkökonomik | Network economics | Mobiltelefon | Mobile phone |
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