What's the value of a like?
Year of publication: |
March-April 2017
|
---|---|
Authors: | John, Leslie K. ; Mochon, Daniel ; Emrich, Oliver ; Schwartz, Janet |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 95.2017, 2, p. 108-115
|
Subject: | Markenführung | Brand management | Online-Marketing | Internet marketing |
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