What should be offered for free and what for premium in a freemium service? : a two-stage approach of Kano & path analysis to the design of freemium services
Saerom Lee, Chulhyun Kim, Hakyeon Lee
| Year of publication: |
2024
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| Authors: | Lee, Saerom ; Kim, Chulhyun ; Lee, Hakyeon |
| Published in: |
Technology analysis & strategic management. - London : Taylor & Francis Group, ISSN 1465-3990, ZDB-ID 1485021-7. - Vol. 36.2024, 7, p. 1476-1489
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| Subject: | Freemium business model | freemium service | Kano model | path analysis | personal cloud service | service concept design | technology acceptance model (TAM) | Geschäftsmodell | Business model | Innovationsakzeptanz | Innovation adoption | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Digitale Dienste | Web-based service | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09537325.2022.2099265 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014574060