What to ask : how to learn what customers need but don't tell you

Andrea Belk Olson

Ways We Seek to Understand -- Customers Don't Know What They Want -- Data as a Security Blanket -- The Influence of Mindsets -- Customer Centricity vs Customer Ownership -- The Impact of Company Culture -- Customer Action Learning -- Shifting Mindsets to Discover Unspoken Needs -- Monetizing Customer Discoveries -- Creating Customer Strategy Scorecards -- Epilogue.

MoreLess

Year of publication:	[2022]
Authors:	Olson, Andrea Belk
Publisher:	[2022]: Dallas, TX : Matt Holt Books
Subject:	Beziehungsmarketing \| Relationship marketing \| Kunden \| Customers
Description of contents:	Table of Contents [gbv.de]

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	xx, 184 Seiten
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-63774-077-4 ; 978-1-63774-078-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013162560