What to say when : influencing consumer choice by delaying the presentation of favorable information
Xin Ge; Gerald Häubl; Terry Elrod
| Year of publication: |
2012
|
|---|---|
| Authors: | Ge, Xin ; Häubl, Gerald ; Elrod, Terry |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 6, p. 1004-1021
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Informationsverhalten | Information behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009540267