What tourists seek in peer-to-peer tour experiences? : a topic modeling approach of online reviews
Xiaonan Zhang, Gaofeng Pan, Fang Meng and Jijun Tang
| Year of publication: |
2025
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|---|---|
| Authors: | Zhang, Xiaonan ; Pan, Gaofeng ; Meng, Fang ; Tang, Jijun |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 31.2025, 1, p. 206-222
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| Subject: | Peer-to-peer tour/activity | online review | latent Dirichlet allocation | sensory experience | learning experience | storytelling | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Urlaubsverhalten | Holiday behaviour | Narrative Methode | Narrative method | Social Web | Social web | Online-Handel | Online retailing | Experiment | Tourismuswirtschaft | Tourism industry | Online-Marketing | Internet marketing | Lernprozess | Learning process | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667231191502 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190331