What type of purchase do you prefer to share on social networking sites : experiential or material?
Min Zhang, Yuzhuo Li, Rongjie Gu, Cheng Luo
| Year of publication: |
2021
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|---|---|
| Authors: | Zhang, Min ; Li, Yuzhuo ; Gu, Rongjie ; Luo, Cheng |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-11
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| Subject: | Social networking sites | Purchase type | Social approval | Self-monitoring | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102342 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012431599