What we do know and don't know about marketing communications on mature consumers
Year of publication: |
2023
|
---|---|
Authors: | Yannopoulou, Natalia ; Manika, Danae ; Koblarp Chandrasapth ; Tajvidi, Mina ; Wells, Victoria K. |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 8, p. 1969-1995
|
Subject: | Age | Ageing | Aging | Literature synthesis | Marketing communications | Mature consumers | Older consumers | Review | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Altersgruppe | Age group | Alternde Bevölkerung | Aging population | Marketing | Ältere Arbeitskräfte | Older workers |
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