What Western marketers can learn from China : think content, not channels or advertising
Kimberly A. Whitler
| Year of publication: |
2019
|
|---|---|
| Authors: | Whitler, Kimberly A. |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 97.2019, 3, p. 74-82
|
| Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012017916