What you ask changes what I pay : framing effects in pay what you want pricing
Year of publication: |
2017
|
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Authors: | Cui, Annie Peng ; Johnson, Jennifer Wiggins |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 4, p. 323-339
|
Subject: | Preismanagement | Pricing strategy | Kundenintegration | Customer integration | Preiselastizität | Price elasticity | Experiment |
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