What you get is not what you saw : exploring the impacts of misleading hotel website photos
Pei-Jou Kuo; Lu Zhang; David A. Cranage
| Year of publication: |
2015
|
|---|---|
| Authors: | Kuo, Pei-Jou ; Zhang, Lu ; Cranage, David A. |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 6, p. 1301-1319
|
| Subject: | Hotels | Brands | Emotional responses | Brand trust | Misleading hotel website photos | WOM intentions | Website | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Vertrauen | Confidence | Virales Marketing | Viral marketing | Emotion | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011403354