What you see is what you get : VR as a tool for travel experiences trials
Julieta Mercado-González, Pavel Reyes-Mercado and Carlos Gutiérrez-Marines
| Year of publication: |
2021
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|---|---|
| Authors: | Mercado-González, Julieta ; Reyes-Mercado, Pável ; Gutiérrez-Marines, Carlos |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 15.2021, 4, p. 333-353
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| Subject: | virtual reality | deep meanings | metaphor elicitation | Zaltman metaphor elicitation technique | ZMET | projective techniques | Wissenschaftliche Methode | Scientific method | Experiment | Virtuelle Realität | Virtual reality | Marketing | Erhebungstechnik | Data collection method | Wissenschaftler | Scientists |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2021.119071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012693541