When a good thing becomes a better thing : the role of lateral display in upcycled product advertisements
Junghyun Kim, Youngju Kim and Junbum Kwon
| Year of publication: |
2022
|
|---|---|
| Authors: | Kim, Junghyun ; Kim, Youngju ; Kwon, Junbum |
| Subject: | Werbung | Advertising | Abfall | Waste | Kreislaufwirtschaft | Recycling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1913265 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362340