When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Monika Kukar-Kinney, Lan Xia, Kent B. Monroe
| Year of publication: |
2011
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|---|---|
| Authors: | Kukar-Kinney, Monika ; Xia, Lan ; Monroe, Kent B. |
| Published in: |
Economic and business review : EBR. - Ljubljana : Economic & Business Review, ISSN 2335-4216, ZDB-ID 2406428-2. - Vol. 13.2011, 3, p. 143-159
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| Subject: | promotion restrictions | effort | price fairness | promotion fairness | retailing | Gerechtigkeit | Justice | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Experiment | Wahrnehmung | Perception | Einzelhandel | Retail trade | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011614372