When altruistic decisions shape egoistic motives : motivation shift in sequential charitable support
Jappy P. Fanggidae, Hyun Seung Jin, Hyoje Jay Kim and Louise Kelly
| Year of publication: |
2023
|
|---|---|
| Authors: | Fanggidae, Jappy Parlindungan ; Jin, Hyun Seung ; Kim, Hyoje Jay ; Kelly, Louise |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 6, p. 1110-1143
|
| Subject: | charitable message appeals | Moral licensing | moral status | sequential prosocial decision | Motivation | Altruismus | Altruism | Fundraising | Soziales Verhalten | Social behaviour | Experiment | Entscheidung | Decision | Ethik | Ethics | Wohltätigkeit | Charity | Gemeinnützige Organisation | Charitable organization | Eigeninteresse | Self-interest | Spieltheorie | Game theory | Soziale Norm | Social norm | Entscheidungstheorie | Decision theory | Leistungsmotivation | Work motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2140962 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321557