When and how it is good for fashion to look typical : visual prototypicality affecting product valuation and brand preference
Eun-Jung Lee
| Year of publication: |
2025
|
|---|---|
| Authors: | Lee, Eun-Jung |
| Subject: | Brand preference | Price moderation | Product values | Visual prototypicality | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Mode | Fashion | Markenartikel | Brand | Produktgestaltung | Product design | Markenführung | Brand management | Visualisierung | Visualization | Konsumentenpräferenzen | Consumer preferences |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-12-2023-0355 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323701