When and how should a retailer use third-party platform channels? : the Impact of spillover effects
Xueping Zhen, Shuangshuang Xu, Yongjian Li, Dan Shi
| Year of publication: |
2022
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|---|---|
| Authors: | Zhen, Xueping ; Xu, Shuangshuang ; Li, Yongjian ; Shi, Dan |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 301.2022, 2 (1.9.), p. 624-637
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| Subject: | Channel selection | Multi-channel supply chain | Platform selling format | Spillover effect | Supply chain management | Lieferkette | Supply chain | Spillover-Effekt | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2021.11.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207666