When and how to infer heuristic consideration set rules of consumers
Lucas Bremer, Mark Heitmann, Thomas F. Schreiner
| Year of publication: |
June 2017
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|---|---|
| Authors: | Bremer, Lucas ; Heitmann, Mark ; Schreiner, Thomas F. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 516-535
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| Subject: | Noncompensatory inference | Preference measurement | Conjoint analysis | Market research | Method comparison | Simulation | Marktforschung | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.10.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734914