When and whom should retailers offer price reductions in times of crisis?
| Year of publication: |
2022
|
|---|---|
| Authors: | Jeong, Haeyoung ; Bhatt, Siddharth ; Ye, Hongjun ; Zhang, Jintao ; Suri, Rajneesh |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 6, p. 744-759
|
| Subject: | Crisis | Discount | Pandemic | Price reduction | Pricing | Retailers' motive | Einzelhandel | Retail trade | Coronavirus | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy | Rabatt | Rebate |
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