When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Lucia S.G. Barros, Farah Diba Abrantes-Braga, Cristiane Benedetti Chammas, Murilo Costa Filho
| Year of publication: |
2023
|
|---|---|
| Authors: | Barros, Lucia Salmonson Guimarães ; Abrantes-Braga, Farah Diba ; Chammas, Cristiane Benedetti ; Costa Filho, Murilo Carrazedo |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 63.2023, 3, p. 290-308
|
| Subject: | advertising | COVID-19 pandemic | personal norms | vulnerability appeal | Coronavirus | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Epidemie | Epidemic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2023-014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014375191