When and why do customer solutions pay off in business markets?
Stefan Worm, Sundar G. Bharadwaj, Wolfgang Ulaga, Werner J. Reinartz
| Year of publication: |
July 2017
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|---|---|
| Authors: | Worm, Stefan ; Bharadwaj, Sundar G. ; Ulaga, Wolfgang ; Reinartz, Werner J. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 4, p. 490-512
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| Subject: | Customer solutions | B2B services | B2B marketing | Firm performance | Return on sales | Differentiation | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Leistungsbündel | Bundling strategy | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-017-0529-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011737459