When bigger is better (and when it is not) : implicit bias in numeric judgments
Ellie J. Kyung, Manoj Thomas, Aradhna Krishna
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Kyung, Ellie J. ; Thomas, Manoj ; Krishna, Aradhna |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 1, p. 62-79
|
| Subject: | implicit memory | interference | numerical cognition | rating format | mindset | cross-cultural marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucw079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011763794