When brand scandal spills over brands from the same region of origin : moderating role of psychic distance
Year of publication: |
2020
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Authors: | Chen, Tong ; Tang, Yifan ; Qing, Ping |
Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 14.2020, 3, p. 461-475
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Subject: | brand scandal | spillover effect | psychic distance | perceived brandsimilarity | region of origin | moderating effect | Spillover-Effekt | Spillover effect | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand |
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