When brands are built from within : a social identity pathway to liking and evaluation
Year of publication: |
2009
|
---|---|
Authors: | Reed, Americus, II ; Cohen, Joel B. ; Bhattacharjee, Amit |
Published in: |
Handbook of brand relationships. - Armonk, NY [u.a.] : Sharpe, ISBN 978-0-7656-2357-7. - 2009, p. 124-150
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Soziale Rolle | Social role | Marketingmanagement | Marketing management |
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