When can Chinese competitors catch up? : market and capability ladders and their implications for multinationals
Year of publication: |
2021
|
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Authors: | Williamson, Peter J. ; Guo, Bin ; Yin, Eden |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 64.2021, 2, p. 223-237
|
Subject: | Chinese competition | Chinese market | Market segmentation | China | Marktsegmentierung | Wettbewerb | Competition | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Internationaler Wettbewerb | International competition | Wettbewerbsstrategie | Competitive strategy |
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