When certainty backfires : the effects of unwarranted precision on consumer loyalty
Eleonore Batteux, Zarema Khon, Avri Bilovich, Samuel G. B. Johnson, David Tuckett
| Year of publication: |
2025
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|---|---|
| Authors: | Batteux, Eleonore ; Khon, Zarema ; Bilovich, Avri ; Johnson, Samuel G. B. ; Tuckett, David |
| Published in: |
Journal of behavioral decision making. - New York, NY [u.a.] : Wiley, ISSN 1099-0771, ZDB-ID 1477211-5. - Vol. 38.2025, 2, Art.-No. e70013, p. 1-24
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| Subject: | communication | consumer loyalty | forecasting | investing | trust | uncertainty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Risiko | Risk | Theorie | Theory |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bdm.70013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015372183