When cocreation turns into codestruction
Rebecca Pera, Anna Menozzi, Graziano Abrate, Gabriele Baima
| Year of publication: |
2021
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|---|---|
| Authors: | Pera, Rebecca ; Menozzi, Anna ; Abrate, Graziano ; Baima, Gabriele |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 128.2021, p. 222-232
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| Subject: | Cocreation | Codestruction | Creative consumers | User innovation | Video games | Kundenintegration | Customer integration | Computerspiel | Video game | Kreativität | Creativity | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.01.058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494507