When e-commerce personalization systems show and tell : investigating the relative persuasive appeal of content-based versus collaborative filtering
Mengqi Liao and S. Shyam Sundar
| Year of publication: |
2022
|
|---|---|
| Authors: | Liao, Mengqi ; Sundar, S. Shyam |
| Subject: | Online-Handel | Online retailing | Personalisierung | Personalization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1887013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362286