When connection turns to anger : how consumer-brand relationship and crisis type moderate language on social media
Buffy Mosley, David A Schweidel, Kunpeng Zhang
| Year of publication: |
2024
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|---|---|
| Authors: | Mosley, Buffy ; Schweidel, David A. ; Zhang, Kunpeng |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2024, 5, p. 907-922
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| Subject: | consumer-brand relationship | brand connections | social media | brandcrisis | text analysis | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Emotion | Markentreue | Brand loyalty | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucad027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014526239