When customer involvement promotes innovation performance : the moderating roles of coordination mechanisms with customers and external collaboration strategies
Stefano Li Pira, Anna Cabigiosu, Diego Campagnolo
| Year of publication: |
2025
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| Authors: | Li Pira, Stefano ; Cabigiosu, Anna ; Campagnolo, Diego |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 192.2025, Art.-No. 115292, p. 1-15
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| Subject: | Coordination mechanisms | Customer dependence | Customer involvement | External collaborations strategy | Innovation performance | Open innovation | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Innovation | Beziehungsmarketing | Relationship marketing | Open Innovation | Lieferantenmanagement | Supplier relationship management | Forschungskooperation | Research collaboration | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Unternehmenskooperation | Inter-firm cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115292 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015422103