When customers get clever: Managerial approaches to dealing with creative consumers
| Year of publication: |
2007
|
|---|---|
| Authors: | Berthon, Pierre R. ; Pitt, Leyland F. ; McCarthy, Ian ; Kates, Steven M. |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 50.2007, 1, p. 39-47
|
| Publisher: |
Elsevier |