When customers select the winner : how marketing ideation crowdsourcing contests can foster customer engagement
Alice Falchi, Sonia Capelli, William Sabadie
| Year of publication: |
2025
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| Authors: | Falchi, Alice ; Capelli, Sonia ; Sabadie, William |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 199.2025, Art.-No. 115510, p. 1-18
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| Subject: | Crowdsourcing | Customer engagement | Field experiment | Idea quality | Ideation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity | Produktentwicklung | New product development | Social Web | Social web | Feldforschung | Field research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115510 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015444048