When customers think differently : a customer-side categorization approach to strategic groups
by Marcel Paulsen, Matthias M. Birk and Richard P. Bagozzi
| Year of publication: |
2007
|
|---|---|
| Authors: | Paulsen, Marcel ; Birk, Matthias M. ; Bagozzi, Richard P. |
| Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 3.2007, 2, p. 91-104
|
| Subject: | Markenführung | Brand management | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Kfz-Industrie | Automotive industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003585096