When did they post it? : how temporal markers influence the persuasiveness of online reviews
Linda Hagen, Ed O'Brien
| Year of publication: |
2025
|
|---|---|
| Authors: | Hagen, Linda ; O'Brien, Ed |
| Subject: | consumer inferences | online reviews | temporal markers | word-of-mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Social Web | Social web |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22163 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373304