When does an ethical attribute matter for product evaluation? The role of warm‐glow feelings for low‐rated products
| Year of publication: |
2020
|
|---|---|
| Authors: | Bezençon, Valéry ; Girardin, Florent ; Lunardo, Renaud |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 11 (25.08.), p. 1571-1585
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21403 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012273794