When does betting on ambidexterity pay off? : exploring SME's customer relationship strategies during crises
Dario Miocevic, Selma Kadic-Maglajlic, Maja Arslanagic-Kalajdzic
| Year of publication: |
2025
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|---|---|
| Authors: | Miocevic, Dario ; Kadic-Maglajlic, Selma ; Arslanagić-Kalajdžić, Maja |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 188.2025, Art.-No. 115073, p. 1-14
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| Subject: | Ambidextrous strategic orientation | Crisis | Customer concentration | Customer portfolio management | Proactiveness | Retention-acquisition ambidexterity | Beziehungsmarketing | Relationship marketing | Organisationale Ambidextrie | Ambidextrous organization | KMU | SME | Strategisches Management | Strategic management | Portfolio-Management | Portfolio selection | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115073 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015159114