When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice
| Year of publication: |
2009
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|---|---|
| Authors: | Drolet, Aimee ; Luce, Mary Frances ; Simonson, Itamar |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2009, 1, p. 137
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